Selling With Social Media: A New Direction for Businesses
Do you use social media to grow your business?
Are you wondering how social media can help you sell more products and services?
It’s more about how buyers buy than the way businesses sell.
Buyers do all their pre-purchase research without having to talk to a salesperson. They only have to talk to a person once they’ve made a short list of companies they are interested in and want to close the deal.
Today’s buyer prefers this process, as it’s easier and more efficient. With this in mind, companies need to adjust.
Previously, the power was with the salesperson, but with the knowledge available online today, the power is in the hands of the buyer.
When you put yourself in the position of the resource person rather than the salesperson, every time you communicate with prospects, it’s a way to stay top of their mindset. If, and when, they are ready to buy, they are more likely to come back to you or pass your details on to another prospect.
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Highly recommended! – Miriam K. Stauff, Attorney-at-Law